Drinking Bottles Bottled And Sold History Behind Our...

Water bottles are a staple in today’s society. In his article, â€Å"Costly water: Bottled and Sold: The History Behind Our Obsession with Bottled Water,† author Martin W. Lewis quotes Peter H. Gleick when he says that, â€Å"Consumers buy bottled water for four main reasons: safety, taste, style, and convenience,† and he’s absolutely right (Par. 9). Bottled water is cleaner, healthier, and more convenient than tap water. More people are more apt to grab a bottle of water on the go, rather than fill a reusable bottle from the sink. It’s just easy. At least, that’s what we are led to believe. Bottled water is constantly in battle with its not-so-lavish counterpart, tap water. Some will even argue that the benefits of bottled water alone outweigh the cost. They, however, do not. The fact is, water bottles have plagued society for years and have become a growing menace to our environment and our people. The idea of having clean, dependable water in a convenient, disposable bottle has been often the appeal of the bottled water franchise. They boast anything from being mineral infused and pure to untouched and filtered at the source. It is even believed that because of these claims, bottled water taste better than tap. It is assumed so wholeheartedly, in fact, that America is actually one of the top bottled water consumers in the world with a whopping ninety-one liters per person (Top Bottled Water Consuming Countries, 2004.). In Tom Sandage’s article, â€Å"Bad to the Last Drop,† theShow MoreRelatedMarketing and Distribution of Packaged Drinking Water Industry7022 Words   |  29 PagesDistribution of Packaged Drinking Water Submitted by Asif Muhammed Praveen Kumar Pritha Sarkar F162 F192 F222 Marketing Distribution of Packaged Drinking Water We would like to express our gratitude to Ms. Garima Gupta who guided us throughout the execution of this project and who always provided us with his valuable insights on how to do a marketing research project both inside and outside the classroom. We would also like to thank the consumers who took time out to fill up our survey and providedRead MoreWater Wars Essay2186 Words   |  9 PagesWater is a human right, not a commodity. It is the essence of life, sustaining every living being on the planet. Without it we would have no plants, no animals, no people. However, while water consumption doubles every twenty years our water sources are being depleted, polluted and exploited by multinational corporations. Water privatization has been promoted by corporations and international lending institutions as the solution to the global water crises but the only one’s who benefit from waterRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesbungled sales promotion were more than $300 million, and still counting. Then there was the monumental acquisition of Chrysler by Germany’s Daimler, maker of proud Mercedes, for $36 billion in 1998. After nine tumultuous years, Daimler gave up and sold Chrysler to a private equity firm in 2007 for only $7.4 billion. Although they may make mistakes, organizations with sharp managements follow certain patterns when confronting difficult situations: 1. Looming problems or present mistakes areRead MoreBrand Building Blocks96400 Words   |  386 PagesBuilding Strong Brands: Why Is It Hard? It is not easy to build brands in today s environment. The brand builder who attempts to develop a strong brand is like a golfer playing on a course with heavy roughs, deep sand traps, sharp doglegs, and vast water barriers. It is difficult to score well in such conditions. Substantial pressures and barriers, both internal and external, can inhibit the brand builder. To be able to develop effective brand strategies, it is useful to understand these pressuresRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesEconomy Text  © The McGraw−Hill Companies, 2004 4 THE POWER OF MANAGEMENT CAPITAL THE DEMANDS OF SUSTAINING PROFITABLE GROWTH IN A BUSINESS ENVIRONMENT WHERE THE FAST DEVOUR THE SLOW Our work in helping to increase the profitability of many of the world’s major companies (as well as our database surveys of many other companies) has made it clear that all this complexity has been changing the fundamental dimensions of business strategy and the meaning of its implementation. These changes